With bags ranging from standard bags to seasonal, the supermarkets have really taken a hold of the reusable bag industry.


We are trusted with the brand integrity of major UK supermarkets Sainsbury's, Tesco and Waitrose, supplying them with many millions of bags over the years. We understand the complexity of dealing with a multi format retailer, whether local convenience store or out of town superstore.

What's more, our bags are a great vehicle for branding; each one has an expected lifespan of 3-4 years and could be seen by thousands of people as brand ambassadors use them time and again.  Not only this, they offer fantastic promotional opportunities:

  • Spend Incentives, e.g. giving a free bag when customers spend over £30
  • Sell with other products as a seasonal hamper or wine bag
  • Giveaway to customers at new store openings or milestones


We have been working with Sainsburys, Tesco and Waitrose, the UK's largest supermarkets since 2006.  More recently, we are delighted to work alongside ALDI, producing their festive range of gift sacks.


The initial designs started as simpler, rustic designs but these have now branched into a much bigger, bolder range.

Supermarkets have proved to be seasonal trend-setters, ensuring that their bag ranges are kept up to date and branching out into much more than just the average weekly shopping bag.

Come Christmas time, you will find their shelves stocked with unique gift bags including wine bags.


With all of the printing options available, the supermarkets have also been able to enrol well-loved Designers to get creative, often created with a charitable element in mind.

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