Caroline Gardner Designs Waitrose, Eco-Friendly Charity Bags In Aid Of Meningitis Now

Friday 9th August 2019

Waitrose and Jutexpo, the world’s biggest supplier of eco-friendly reusable bags, have joined forces with designer Caroline Gardner, producing a range of shopping bags, in aid of UK charity, Meningitis Now.

The range includes handy ‘pouch bags’ made entirely from recycled plastic bottles, made using Jutexpo’s HALT™ process, which turns post-consumer plastic into a soft, durable fabric called rPET (recycled polyethylene terephthalate).

HALT™ bags are the first to have the integrity of certification to the Global Recycled Standards (GRS), ethically-produced to the Jutexpo Standard. 

The large shopping bags are made from a blend of jute and cotton known as juco, with both bags available in two striking designs. The large shopping bags feature the iconic heart design, reimagined as a hand drawn outline in charcoal and cream as well as an exclusive colourway of the classic heart print, while the pouch bags are available in a multi-coloured heart design and fun orange and pink graphic stripe. 

The bags are available in Waitrose stores from early August 2019. 

The environmentally-friendly bags are priced at just £4 for the pouch bags and £6 for the large juco bags with 40p from the sale of each pouch bag and 50p from the sale of each large juco bag being donated to Meningitis Now. 

Caroline Gardner is best known as one of the UK’s leading and most prolific stationery and gift designers. Her distinctive designs now stretch across a wide variety of product categories, including paper, accessories and lifestyle. 


Meningitis Now is a cause very close to Caroline Gardner’s heart.  Founders Caroline and Angus Gardner chose the charity over 16 years ago, having had a personal experience with the illness when their then fifteen-month-old son, Sebastian contracted Meningococcal Septicemia. Thankfully he recovered and the family looked to help raise awareness through fund raising on behalf of Meningitis Now. 

During that time Caroline Gardner has also raised over £170,000 for the charity through the sale of Caroline Gardner Christmas cards. 

Caroline Gardner said: “We are thrilled to put our newest print on this iconic juco shopper, along with an exclusive colourway of our signature heart print. Not only are the foldaway bags an essential handbag item but it’s fantastic that each bag is made from 3.5 recycled plastic bottles.” 

Sam Turner, compliance director of Jutexpo, said: “We are delighted to be supplying the latest environmentally friendly, reusable bags, wonderfully-designed and raising money for such a good cause. 

“Out HALT™ production process has enabled us to create innovative bags that recycle post-consumer plastic bottles, adding purpose to what would otherwise have been discarded as uncontrolled waste.” 

Meningitis Now’s vision is a future where no one in the UK loses their life to meningitis and everyone affected gets the support they need to rebuild their lives. 

Tom Nutt, chief executive of Meningitis Now, said, “We’re thrilled that Caroline Gardner, Waitrose and Jutexpo continue to support us in this way. 

“As a charity that receives no Government funding we rely entirely on the generosity, energy and initiative of our supporters to raise the vital funds we need to carry out our lifesaving and life-changing work.

 “This support is making a real difference to those who are at risk from meningitis and those whose lives have already been changed forever because of it.

 “By buying these bags, Waitrose customers will be helping to raise the vital funds needed to fight back against meningitis, helping to protect your family, friends and the local community.” 

All the bags have been produced to the Jutexpo Standard, a set of the 10 key elements it considers to be the minimum when it comes to ethical and technical standards, awards and credentials.

Bacterial meningitis is a brutal disease that can strike quickly and leave devastation in its wake. One in ten people who become ill will die and a third of survivors will be left with lifelong after-effects, such as limb loss, epilepsy or hearing loss. 

Meningitis Now funds research into vaccines and prevention, raising awareness so people know what to look for and what action to take if they suspect meningitis and rebuilding futures by providing dedicated support to people living with the impact of the disease. For more information on meningitis and the work of Meningitis Now visit 

It takes 700 years for a single plastic bottle to decompose and 10 billion plastic bottles are sent to landfill in the UK every year.  Jutexpo HALT these plastic bottles from going into uncontrolled waste streams by recycling post-consumer PET bottles to create innovative reusable bags, adding purpose to what would have otherwise been discarded as waste, reducing the need for oil based virgin plastic to create reusable and single use plastic bags. HALT™ offers a commercially attractive solution to the two biggest offenders to the plastic problem. For more information visit:

Juco is a 75% Jute and 25% cotton blend. It offers all of the natural production as with the jute but when blended with cotton it offers a finer weave.  This provides the option to customers to be able to print a more detailed design on this fabric as it has more of a cotton finish. For further information to

Launched in 1993, British lifestyle brand; Caroline Gardner has a product portfolio of accessories and lifestyle. Caroline Gardner stands for high quality, affordable luxury, being accessible, expressive, thoughtful and fun. For further information go to

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