Merlin Entertainments And Jutexpo Join Forces To Launch Environmentally-Friendly Shopping Bag Range

Monday 20th August 2018

Merlin Entertainments, Europe’s largest entertainments company, is working with market-leading reusable bag supplier Jutexpo to launch a range of environmentally-friendly and ethically-produced shopping bags.

The bags, which sell for a range of prices starting at £2, are available at Merlin venues across the UK, such as Alton Towers, SEA LIFE centres, Madame Tussauds and Blackpool Tower. They are made from either recycled plastic bottles or responsibly sourced and sustainably produced cotton. 

Exclusive bags featuring a silhouette of London are also available at The London Eye. 

Sam Turner, compliance director of Jutexpo, said: “Merlin Entertainments offers memorable days out and experiences to millions of visitors across the globe. 

“We are ecstatic to announce that we are part of this success story, with Merlin now selling our exclusive bags at their attractions. 

“Visitors to their attractions love to take home souvenirs, extending their memories even further and our range of bags allows them to do this in an environmentally friendly and ethically sound way.”  

James Burleigh, Merlin’s Chief Ambassador for conservation and welfare said: “Preserving and protecting the environment and reducing plastic use are very important to us and we are delighted to be working with the market leader in reusable bag production to ensure that our visitors have the chance to purchase eye-catching bags which are both ethically produced and provide a sustainable alternative to plastic.” 

Merlin Entertainments is Europe’s largest entertainments company, with 124 attractions in 25 countries across four continents. 

The Juexpo bags are available at the following attractions: 

  • The Bear Grylls Adventure (set to open later this year in Birmingham). Two bags - one a drawstring bag made out of rPET recycled plastic bottles and the other a cotton shopper. 
  • The London Eye. A premium cotton shopper with silhouette of the city printed onto a natural cotton base. 
  • Madame Tussauds. Four cotton shoppers with a musical theme, featuring a microphone, headphones, an electric guitar and even a gold glitz bag with the slogan “Star in the Making”. 
  • SEA LIFE Trust. Cotton shoppers featuring the slogans “Team Turtle”, “Plastic Ain’t Fintastic” and “Choose to Re-use”, reinforcing the message that is on everybody’s minds at the moment – the use of plastic is affecting our sea life.  
  • Alton Towers. A black cotton bag with a striking Wicker Man symbol to help promote the theme park’s new Wicker Man ride. 
  • Blackpool Tower. A colourful cotton shopper for Blackpool Tower, featuring the iconic attraction against the resort’s skyline. There’s even a donkey ride! 

Jutexpo is the world’s biggest supplier of reusable jute, cotton and juco bags. It operates to the Jutexpo Standard, a set of the 10 key elements it considers to be the minimum when it comes to ethical and technical standards, awards and credentials. 

Jutexpo’s jute bag production rose from 5.5million bags per year before the English plastic bag tax was introduced to 8.5million in the year of the bag tax and 7million a year since. 

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